Polls — when measuring is manipulating

We may believe that polls tell us what [people] are thinking. But polls also gauge the effectiveness of media spin — and contribute to it. Opinion polls don’t just measure; they also manipulate, helping to shape thoughts and tilting our perceptions of how most people think.

Posted at: October 21, 2002 - 6:15 am -- Posted by: Jim Scott -- Permalink: # -- Email This Post